This study aims to determine the GLUCOSAMINE SULFATE effect of Sales Promotion, Trust, and the use of K-pop idol Brand Ambassador on Consumer Buying Interest in the Shopee marketplace.This study used a sample of 100 respondents who had shopped at Shopee at least once.The sampling technique is non-probability sampling with the purposive sampling method.This research data collection method uses a questionnaire which is measured by a Likert scale.The data analysis technique uses multiple regression.
The instrument test in this study uses the validity and reliability test.Testing the hypothesis in this study using the t-test and F-test.Data analysis was performed using the SPSS program 25.0 version.The results of this study indicate that Sales Promotion and Trust partially had a positive and significant effect on Consumer Buying Interest in the Shopee marketplace.
Meanwhile, K-pop idol Brand Ambassador had a positive but not significant effect on Consumer Buying Interest in the Shopee marketplace.Simultaneously, Sales Promotion, Trust, and K-pop idol Brand Ambassador had a positive Womens bras and significant effect on Consumer Buying Interest in the Shopee marketplace.Keywords: Sales Promotion; Trust; Brand Ambassador; Buying Interest.